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Brian Urso
Brian Urso
he/him

About Me

I’m passionate about tackling complex challenges with innovative technology, creating and optimizing solutions that deliver meaningful, measurable outcomes. For me, technology is not just about code—it’s about unlocking potential, improving experiences, and shaping the future of how people and businesses connect.

With nearly two decades of industry experience—including a decade inside a promotional products agency and multiple ADDY-winning marketing and design initiatives—I’ve had the opportunity to lead diverse development teams, mentor emerging talent, and deliver results that truly matter.

As the Chief Technology Officer, Product Owner, and first founding member of Marketfuel, I focus on aligning strategic objectives with scalable technology. My leadership style is grounded in servant leadership: empowering teams, fostering collaboration, and embracing adaptability when new insights emerge. The journey of building Marketfuel has been as much about people as it has been about platforms—helping clients grow while creating an environment where smart, driven people can do their best work.

Guiding Principles

- My personal and professional journey has reinforced a few key values that guide how I approach work and life:

- Customer-Centricity: Every decision starts with understanding and serving the customer’s needs.

- Scalable Innovation: The right mix of vision and technology fuels growth and resilience.

- Empowering Leadership: Great teams thrive when built on trust, mentorship, and open communication.

- Continuous Improvement: Curiosity and adaptability keep us sharp in an ever-evolving landscape.

- Resilience & Ownership: Embracing accountability leads to stronger outcomes and higher-performing teams.

Professional Skills

- Technology Leadership | Software Development Management | Remote & On-Site Team Leadership

- Marketing & Design Strategy | Promotional Products Industry Expertise

- Servant Leadership | Agile Methodologies | Cross-Functional Collaboration | Complex Problem-Solving

Beyond the Role

I’m New England-based, rooted in Arlington, Vermont, where the balance of community, creativity, and natural beauty fuels my work. I believe innovation thrives at the intersection of technology, people, and purpose. Outside of the tech space, I stay inspired by design, creative problem-solving, and the challenge of turning ideas into real, lasting impact.

Let’s Connect

I’m always eager to connect with those exploring new ideas, whether that’s in emerging technology, building high-performing software teams, or creative marketing and design strategies. If you’re passionate about scaling ideas and making them real, I’d love to swap perspectives.

Medium member since August 2025
Brian Urso

Brian Urso

he/him

Brian Urso | CTO & Founding Member - Marketfuel. New England technologist and entrepreneur in Vermont passionate about people, growth, & building scalable SaaS.